Facebook Live and YouTube Live stream services have never been more important to the evangelistic roles of the church. The COVID-19 crisis has seen thousands of churches around the world embrace streaming for their usual church services.
However, while the services come free of church, not many people are willing to try them. One of the most cited reasons is the fear that people will not be interested in the videos.
While the concern is justifiable, research shows that most people watch the videos after the live broadcast. People log into social media at different times of the day.
Having a multitude of people online during your stream is therefore almost a miracle, especially when you have not scheduled them to join you. As such, while you may have zero streams per session, you may want to record the broadcast for later streaming.
What to do with live sermon broadcasts after streaming them
After you finish streaming a video, both YouTube and Facebook will give you the option to edit the broadcast you have just streamed. They give you the room to make tweaks to the video.
1. Add a title to your video
For instance, you can add a title and a description of the video. This makes it easier for users to understand the content of the sermon’ which is critical if people are to re-watch the broadcast again. Keep the title and video description because you can later transfer them to Preminence for sharing with your church members and for future reference.
2. Create a video description
While titling your online sermon captures the attention of believers, a sermon video description provides ideas about the content of your video. You want someone to get a captivating clue of the sermon in your video. This can determine whether he/she will watch the sermon video.
3. Add caption to the video
Captions on your sermon video makes it easy for your users to chew the contents of the videos. A study found that almost 85% of a typical Facebook video is watched on mute. Some people rely on the caption on videos to understand the content of the broadcast. This is understandable to some extent. Perhaps someone is streaming your sermon in an environment that does not allow him or her to turn up device volume.
4. Time to share
After your live broadcast is finished, you may want to share a link to the video with members of your church or social media groups. Another important place to share the link is on your church website.
The advantage of sharing video streams on the website
A disadvantage of social media streaming is the fact that videos remain on your social channels. As such, for your church members to video them, they have to go to your social media (each of them individually) and search for the particular videos.
This task can be daunting task and perhaps only a few people would be patient enough to undertake them.
A comprehensive church CMS like Preminence can help in overcoming such a task. Preminence can help you keep a record of all your streams into one database for future reference.
It is easier to direct people to your website to view recorded videos from the past than to send them to YouTube, Facebook, Instagram, Twitter, and other social channels. It is also important to recognize that not all of your church members follow you on social media (it at all they are on social media).
However, it is easier to direct them to your church website. Not only is it a single link but it also hosts other important information for your church members.
Your church website can also have blogs on spirituality, announcements, events, forms for sending prayer requests, etc. It also becomes easier to share the video together with your devotions as you send them through SMS or through emails.
Are you using live broadcasts?
Broadcasts are presently the best way for the church to keep in touch with its members and reach more people around the world. However, you can do more with the video after the broadcast is over.
In upcoming publications, we shall share ways to reap more benefits from broadcasts after you share them.
Preminence Church Relationships Software can help manage online sermons in video, text, or audio formats.
Preminence can do so much more.