Last month, l moved to a new town and decided to look for a church I could be attending for my spiritual nourishing. I did what most people in this digital era would do. I went online and searched for area churches around me. Google did what they do best and recommended the churches near me. As l scrolled through, I noticed most churches had their websites. However, one church got me. The church building was not deluxe, it is a relatively new church and is in a temporary building but their website got me to their door.
The website did a great job in preparing me for an amazing experience and telling me their story. Once in the door, the people and the message took it from there but the takeaway is that their website told their story in a way that caught my eye and made me interested to find out more about them. And with the help of their website they now have a new member Bingo!
Things to consider for your church website
1.Current theme and easy to navigate
A website is a vital tool for sales since it is the first landing for visitors. It provides visitors with the first impression of your church. Website themes have been evolving over the years hence it is important to ensure that your website is up to date having the current theme, user friendly, and easy to navigate. You should also keep checking that all the buttons are working and the site is providing current and helpful information.
2.Your church’s home page
This is also the welcome page. Everyone likes to feel at home when navigating through new sites and places. Your website should have a welcoming page that engages the visitors and makes them feel valued and welcomed. This page should sell your church as a warm, friendly, and caring environment. You can for instance have a welcoming message from the senior pastor to help visitors get a feel of his personality.
This describes what your ministry aims at. It is the reason for the existence of your church and it is what people connect to. You should articulate it well on your website so that your visitors may be drawn to help and support your mission. Every church has a slightly different mission, vision, and values. You should appealingly explain yours. Your mission describes why you exist, your vision explains what you hope to achieve while your values demonstrate how decisions are made in your church.
4.Your church’s statement of faith
Before joining a church, most people want to know a church’s primal belief. You should ensure that your site clearly explains what your statement of faith is. This would help your would-be visitors, to understand your belief. You can create a page that articulates your beliefs that are supported by the scripture.
Most churches derive their funds from donations. People who donate to your church would want to know how those donations are managed. You should share how the church budgets for its resources and its measures to ensure appropriate management of those funds. Some of the projects and programs you have running should be made known to the members so that they know their donations are properly managed. This shows financial accountability and integrity.
When new to an environment, it is always difficult to navigate around. Your website should make it easy for your visitors by laying steps to the visitor process of what to do if you are new to the church. You can explain where to park making it clear how to access it and its location, how to drop off kids to their campus, and how to find various offices. you can also offer a cup of coffee just for showing up. This will create a friendly and welcoming environment for the newcomers.
7.The history of your church
I love reading various organization’s histories, l always find them interesting. You should explain how your church began and all the milestones along the way. These historical facts help tell a story of how your church has grown over the years and hence build a relationship with a visitor. If your church has been around for decades, you can use that history to show stability even with leadership changes.
8.How to prepare for your visit
For people who have been away from the church for a while or have never been in a church, visiting a new church for the first time might be a little awkward and intimidating. You should help prepare them for their first day. Provide information about the length of the services, dressing codes, types of music also information on the kid’s program. This will make the first experience for a guest better.
9.Joining different church departments
You should make it easy for people to connect and get involved in your church. The sooner they join a program, team, or department, the better their chances are of meeting and socializing with them. This makes them feel part of your community. You should suggest the various teams on your website that are in your church. For instance, ushering team, choir, catering team, etc.
10.Youth and children’s programs
Guests with kids are interested in what services are available for their kids. They also want to know whether their kids will be in a safe environment and grow spiritually. You should share information about how your church ensures the safety of the children and provides applicable biblical teaching.
11.Volunteering around the church
Volunteers are the engines of a church, they help make sure things are going on smoothly. You should share a piece of detailed information about the process of becoming a volunteer and available volunteer opportunities. The process should be easy and adaptable to volunteer needs.
The beauty of the local church is the ability to transform lives. There is nothing more heartwarming than hearing the testimony of a new believer who experienced a radical change. You should put such testimonies on your website not just for the visitors but also for your members.
A church blog will help you expand weekly teachings and connect with your members. A blog also provides teaching samples for visitors. You should maintain a blog and keep it filled with fresh content.
14.How to read the Bible
The primal reason why Christians meet is to learn the teachings of the Bible, most new believers have no clue on how to navigate and understand the Bible. You should offer tips on how to navigate and go through the Bible