As we approach the Easter season, you may notice a crazy spike in your church attendance with new and old Easter visitors on Easter Sunday. Whether it is the desire to showcase a new outfit or to celebrate the risen Christ, people tend to flock to churches during this period.
In spite of the fact that COVID- 19 will still impact Easter this year, it is important to plan on how to engage with each of your Easter visitors. This may help the visitors see that you are more than just a building as we know, human beings are more attracted by a touch of human nature. However! Do not feel overwhelmed if you do not have a plan yet! We have put together a few ways on how you can engage with first-time church visitors on Easter so you can start your plan if you have not.
Delegate a welcome team.
This is the most important team in your plan. They are the first engagement that visitors get with your church on Easter Sunday. These are the first people your visitors see, so having a great plan is vital! Convene your welcome team and prepare them to engage your new Easter visitors, physically or virtually. Let them wave at their friends and family but also engage with those who they do not know during the welcome time. You can hand out a list of talking points and catchy phrases to use when welcoming the newcomers. Also during the welcome process, encourage your team to collect future contact information from your Easter visitors for follow-up.
You should want your visitors to have a feeling that they are not just another number at your church, but rather they should feel appreciated and their presence was appreciated. For your online visitors welcome them to your service and include them in your messaging from the platform. You can have them directed to an online visitor form as well. Remember to make the web address easy to find and navigate. You can put it on the screen at the beginning and end of the service.
Use welcoming signage
When visiting a new place, you are not familiar with anything in the surroundings and this could be very frustrating especially without help to access resources. Even finding the restrooms can be very frustrating if there is very little signage. Try not to make your Easter visitors go through this hustle. You should use Easter Sunday morning to over-communicate where each and everything in your church is found. More so, the public utilities like restrooms, parking lot, children’s ministry as well as offices.
Have your welcome team place ‘welcome!’, ‘we are glad you are here!’ and directions signs around the lobby. Make sure people who do not know where the children’s ministry is located can quickly and easily find its location. Don’t let the reason a visitor does not come back again is the fact that they could not find the children’s ministry room quickly. They should feel equipped and at home as soon as they enter your gates.
You should also consider placing small blank filling cards around your church for people to fill out on their own. You can place them in every chair in your church or on tables in your lobby. Encourage people to leave their filled- out cards on their chairs or on the tables after the service. For your online audience, you should have digital downloads available. These cards help gather information and provide a more detailed way of welcoming your Easter visitors to your church.
Do a follow-up with your Easter visitors
Following up with your Easter visitors is as vital as welcoming them to your church. You can do this by collecting their information as they leave your church. Put that information into your church management system and then do a follow-up after a few days. Do not contact them immediately, give them a few days before you do. Following up with your visitors makes them remember their experience at your church and make plans to come back.
The process of following up on your visitors should not be frustrating and complicated. Having a sound church management system to facilitate the process would make it easier! happy Easter!